Always challenging the status quo, Shah drives innovation and fosters collaboration with industry experts while placing user-centered design at the forefront of every project.
With extensive experience in digital product development—from research to design—and a seven-year tenure as a class teacher, Shah brings a wealth of transferable skills to her work. Her unique background enhances her ability to design intuitive, effective solutions and engage seamlessly with users and stakeholders.
Shah enjoys travelling and observing UX in other countries. Read about her recent experience, exploring the beautiful city of Helsinki by clicking here.
-Based in London, United Kingdom.
I always start my design process by asking, ‘what is the key message you’d like to communicate to your target audience?’. I focus on creating user-centred design, while keeping to heart the philosophical values of utilitarianism, ‘what delightful experience can I facilitate for most people?’.
Currently, I work at Digital design agency as a UX/UI Web designer.
Aside from design, I like to learn about other cultures through documentaries or by visiting different countries around the world 💫
-Based in London, United Kingdom.